Salarios :Negociable / Competitivo
Ciudad de México, -

Descripción

This role is unique mix of strategy and execution. Bringing your experience and marketing instincts to bear, you will help design and lead best-in-class marketing campaigns in one or more of these channels: Paid Social, SEM, and Programmatic.
You will report directly to one of the members of the management team and will conduct meetings that include other management team members, thus having opportunities of learning from different profiles. You will pitch ideas on how to target the right people at the right time, leveraging segmented customer data within your channel(s).


Responsabilities:

  • Day to day, you'll own the "hands on the keyboard" execution of marketing and advertising operations: Buy the media, deploy the ads, and test and optimize creativities.
  • Closely track campaign performance to derive insights and make recommendations for what we can do next to drive acquisition costs down and revenue up.
  • Work tightly with designers, front end developers, and other partners across Marketing, Design and Product to launch campaigns.
  • Work with the Data team to calibrate and refine multi-touch attribution and influence tactical and strategic decisions.
  • We need you to innovate, bring your best ideas to the table, and test new channels.
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Requisitos

  • B.A. degree with marketing, analytical or business emphasis.
  • 4+ years of marketing-specific experience, with a focused on digital acquisition.
  • Hands-on experience with marketing platforms; a willingness to not just strategize but also own execution.
  • Proven ability to coordinate cross-functionally to develop and deliver marketing campaigns. Excellent visual, written, and verbal communication skills help you influence and gain buy-in at all levels.
  • Proficiency in web analytics tools (Google Analytics, Amplitude, etc.) and data visualization platforms (Tableau, Looker, etc.)

Not necessary but nice to have:

  • A desire to learn: You keep abreast of new digital marketing innovations and platforms, adtech and martech capabilities, and best in class campaigns from all industries.
  • A strong left brain with creative tendencies.
  • A hunger to drive results, iterate, and overcome obstacles.

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