Salarios :Negociable / Competitivo
Ciudad de México,

Descripción

The Head of Growth will focus on growing and retaining our customer base (both consumer/SMEs) by optimizing investment levers and understanding market dynamics, customer feedback/needs, and overall industry trends.

A Day as Head of Growth:

- Understand every aspect of the sales funnel to develop and execute growth strategies:

  • Find and create new ways to acquire and retain new customers.
  • Target prospects and new leads by using email marketing, ads, and social media.
  • Nurture and convert leads with email marketing.
  • Harness the power of customer reviews and recommendations.
  • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, affiliate) and conversion rate optimization.
  • Lead brand efforts to optimize awareness, trial and retention.

- Analyse and digest market data - competitive analysis / market research and industry trends and insights.

- Create and manage data infrastructure to properly measure/track KPIs.

- Closely collaborate with cross-functional teams (sales, BD, product, tech, etc) to ensure
that revenue and profit targets are always exceeded.
.

Requisitos

  • Highly analytical and problem-solving oriented.
  • Superb people management skills.
  • Aligned with company’s culture: humble, empathetic, open minded and customer obsessed.
  • Previous experience as Head of Growth (including interactions with BD, portfolio mgmt, product development, finance, etc).
  • Ability to work in a fast-paced and high-volume environment with emphasis on accuracy and timeliness.
  • Thorough hands-on experience with web analytics and A/B testing tools/UI/UX.
  • Fluency in Spanish/English required.

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