Salarios desde De acuerdo a experiencia
Ciudad de México, Ciudad de México

Descripción

This role is responsible for guiding our overall strategy incorporating the latest trends and best practices in marketing.

Responsibilities:

- Brand Campaign Development & Execution: Conduct research (as needed), shape consumer insights, brief creative/media partners, craft comms plan and establish robust measurement plans.

- Executional Excellence: Own campaign workflow end to end, pulling in relevant partners to support execution.

- Brand Storytelling: Turn insights into action through strategic communication and creative storytelling. Hone in on clear, crisp messages coupled with a creative implementation that allow our brand message to break through the noise and deliver against goals.

- Agency Partnership: Source (where needed), leverage, and own relationship with relevant creative, media, strategy, and/or activation agencies. Build strong relationships to allow for cross-functional alignment, as well as creative and timely delivery against the plan. -

Cross-Functional Alignment: Align with relevant stakeholders in Operations, Business Development, Policy/Communications, and others to ensure alignment to overall Mexico strategic vision.

- Develop marketing strategy and priorities against business vision and goal.

- Develop marketing activation calendar that brings marketing strategy and priorities to life.

-Develop integrated marketing campaigns, ensuring a high degree of excellence from start to finish.

- Identify uniquely local marketing opportunities aligned with business priorities.

- Engage in stakeholder management working closely with cross function partners and agency partners.

- Analyze result of marketing campaign and competitive landscape.

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Requisitos

- 6-8 years of brand marketing, creative and design experience. - New apps launching background. - Experience leading strategic integrated marketing campaigns, application of research/insights, brand strategy, equity positioning, channel & comms planning, product marketing, social media and campaign measurement & reporting. - Fintech experience. - Exceptional critical thinking, problem-solving, and decision-making skills. - A costumer-first mindset with a deep passion for insights. - A track record of being an energetic & optimistic team member with a collaborative spirit and the ability to influence and unify cross-functional teams, peers, and leaders. - Strong communication skills with the ability to influence upwards & sideways. - Comfortable working in global and matrixed organization structures. - A bias for action with a relentless focus on results. - And last but not least you are a doer who can always find a way around to solve problems.
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