The primary focus of our Senior Brand Marketing is to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. You’ll need to uncover consumer insights and deliver innovative marketing campaigns; what can attract our customers and prospects and how we can improve customer experience. Ultimately, you’ll help us improve our company’s reputation and drive growth. The ideal candidate will have experience developing content campaigns from the ground up and excellent writing skills.
- Create and execute the content strategy.
- Analyze brand positioning and consumer insights.
- Work alongside social media and email marketing for blog promotion and distribution.
- Translate brand elements into plans and go-to-market strategies.
- Develop and own marketing plans including the objectives, tactics and budgets that align with the company goals.
- You’ll be responsible for the design of creative messages.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Devise innovative growth strategies.
- Align the company around the brand’s direction, choices and tactics.
- Previous experience in implementing targeted brand campaigns.
- Proven ability to develop brand and marketing strategies and communicate them to clients.
- You are a passionate communicator who captivates audience.
- Experience in identifying target audiences and devising effective campaigns.
- Strong analytical skills partnered with a creative mind.
- Up-to-date with the latest trends and marketing best practices.
- We’re looking for someone with a creative, strategic and open minded.