Head of Lead Generation and Marketing

Ciudad de México, Condesa
$ De acuerdo a experiencia (approx.)

Sobre la empresa

Importante plataforma médica que conecta a médicos con sus paciente de forma online

¿Qué vas a hacer?

You will have leadership responsibilities to drive leads and new customers through thoughtful strategies leveraging a variety of paid channels (Facebook, Search, Display, etc.). As Head of Lead Generation and Marketing you have the unique opportunity to build out your growth team to exceed our aggressive growth goals. You are a measurement and numbers driven individual who believes in testing into the right solution. The qualified candidate will have proven abilities in leadership, creativity, strategic thinking and quantitative reasoning along with experience in growth methodology.

- Lead all performance marketing; build and expand core channels including but not limited to SEM, SEO, paid social, affiliates, and email to drive growth.
- Optimize and refine demand generation using a data-driven approach to increasing leads, developing a qualified sales pipeline and move prospects through the funnel.
- Analyze all aspects of our marketing and sales funnel to identify the largest areas for improvement and implement strategies to take advantage of these opportunities.
- Own and manage the performance marketing budget.
- Define and implement tactics to improve conversion rate, average order value and customer acquisition costs.
- Define, regularly report on, and optimize key growth KPI's. Create reporting dashboards where you can track progress and share your findings across the organization.
- Continuously spotting opportunities for improvement, based on the data trends.
- Creating strategies and tactics for revenue growth, based on your analysis.
- These strategies will cover Sales, Marketing, Product and Customer Success.

¿Qué estamos buscando?

- Bachelor’s degree (marketing, business, communications or computer science preferred).
- 8+ years of digital marketing, demand generation, and growth marketing experience required, preferable 1-2 years of experience agency side.
- 4+ years of team management.
- Advanced English.
- Significant experience and knowledge in web analytics, data analysis, A/B and multivariate testing.
- Hands-on experience crafting growth experiments that drive new user growth.
- Excellent communicator both written and verbal.
- Highly motivated and results oriented.
- Ability to thrive in a high-pressure fast-paced startup environment.
- Quantitative and analytical with exceptional ROI-tracking skills and proven methods for marketing optimization.
- Enthusiastic and energetic team player.
- If you came from a startup company, then you are the one we are looking for!!!


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